SHARING & CAMPAIGNS / FREE TO USE

UTM builder

Give every campaign a recognizable link. Add UTM parameters, copy the finished URL, and keep your reporting consistent.

No account needed. A little clarity, on the house.

A little context for every click.

Source, medium, and campaign are required. Names keep their capitalization; spaces and special characters are safely encoded.

Start with

Website URL

Include https://, or enter a domain to use HTTPS.

Campaign source

Where the visit comes from, such as newsletter.

Campaign medium

The channel, such as email or paid_social.

Campaign name

A consistent identifier, such as autumn_launch.

Campaign term (optional)

A paid keyword or another useful distinction.

Campaign content (optional)

Which creative or link, such as header_button.

Calculated in your browser. Your inputs are not submitted to Youform.

Your campaign URL

Ready when you are.

Your finished campaign link will appear here, ready to copy.

Turn your next campaign into a conversation.

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BEHIND THE RESULT

Know what goes into it.

UTM parameters give compatible analytics tools campaign context when a visitor follows a tagged link. This builder replaces the five UTM parameters it manages and preserves unrelated parameters and page anchors. It does not add analytics to your site or start tracking by itself.

Google Analytics campaign URL guidance

HOW IT WORKS

Destination URL + utm_source + utm_medium + utm_campaign

A quick example

An email campaign could use source=newsletter, medium=email, and campaign=autumn_launch. Use the same spelling everywhere you want the visits grouped together.

Keep in mind

Parameter names are standardized; your values are case-sensitive.
Do not put passwords, personal information, or other secrets in campaign URLs.
Existing analytics and consent settings at the destination determine what is collected.

UTM parameters explained

Source: the origin, such as a newsletter, partner, or search engine.
Medium: the channel, such as email, social, or cpc.
Campaign: a shared name for a particular initiative.
Term: optional keyword or other campaign detail.
Content: optional distinction between links or creative variations.

Use a consistent naming convention, including case. For example, source=newsletter, medium=email, and campaign=autumn_launch identify the origin, channel, and initiative separately.

Build the complete URL before shortening it. Open the shortened result to check that all intended query parameters survive. Use campaign tags for inbound links; tagging internal navigation can confuse acquisition analysis.

Google’s campaign URL documentation explains how these parameters feed acquisition reporting. Your destination’s analytics and consent settings determine what is actually recorded.

GOOD QUESTIONS

A little more
context.

The useful details behind the numbers and links.

Will this replace UTMs already in my URL?

Yes. Source, medium, campaign, term, and content are replaced. If an optional field is blank, its old value is removed. Other query parameters and the page anchor are kept.

Are my URLs sent anywhere to generate them?

No. URL construction happens in your browser. Copying uses your device clipboard; following the finished link contacts its destination.

Do I need all five UTM parameters?

This builder requires source, medium, and campaign. Term and content are optional. Use them when they add a clear distinction to your reporting.

Can I use the tagged URL with a shortener?

Yes. Generate the full tagged link first, then shorten it and test the final destination. Check that the shortener preserves your query parameters.

Where do campaign tags appear in Google Analytics?

GA4 acquisition reports can show source, medium, and campaign dimensions when collection is configured. Use the report and scope that match whether you are analyzing users or sessions.

A little context for every click.

Your campaign URL

Ready when you are.

Turn your next campaign into a conversation.

Know what goes into it.

A quick example

Keep in mind

UTM parameters explained

A little morecontext.

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