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A READY-TO-MAKE-YOURS SURVEY

Customer success story questionnaire template

Gather the raw material for a customer story with this customer success story questionnaire template. Ask about the original problem, experience, and outcomes in the customer's own words.

Read the template guide
Use this template Free to customize. No code needed.

THE REAL THING. GO AHEAD, TRY IT.

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A LITTLE GUIDANCE

Make the most
of your next ask.

Questions to consider for your customer success story questionnaire

Use these questions as suggestions when editing your copy. Keep the ones that fit your purpose and add any details your process needs.

  • What challenge led you to look for a solution?
  • How did you use the product or service?
  • What changed, and what evidence can you share?

How to use the responses

Confirm the details and any results before writing the story. Ask the customer to approve the wording and publication separately, including their name, role, and any figures.

How to customize and share this template

  1. Name the experience you want feedback on and ask while respondents can still recall it clearly.
  2. Keep rating scales consistent and add an open question about the reason behind the answer. Remove questions that your team cannot act on.
  3. Decide how you will review results and follow up. Test the wording with someone unfamiliar with the form before sending it to the intended audience.

Make it yours with Youform

Combine ratings and comments

Use rating or choice questions for comparison, then give people room to describe the experience in their own words.

Ask a useful follow-up

Use conditional logic to explore an answer in more detail when it needs explanation, without asking everyone the same extra questions.

Turn responses into a review

Read answers in Youform or connect Google Sheets for your own analysis. Look at written comments alongside scores before deciding what to change.

Start free with unlimited forms and responses, subject to fair use. See Youform plans and features for the details.

Frequently asked questions

Can I publish a customer's answers as a case study?
Get clear permission first. A questionnaire response is useful source material, but publication, attribution, and quoted results should be reviewed and approved by the customer.
Can I customize this survey template?
Yes. Choose Use this template to make your own copy in Youform. Edit the questions and colors, review the whole flow, then share a link or embed it on your website. See Youform plans for advanced features.
How many questions should a feedback form have?
Use the fewest questions that answer the decision you need to make. One clear rating and a useful follow-up can suit a single interaction. A broader review may need more questions, grouped around distinct parts of the experience.
Should feedback include a name or email address?
Collect contact details when a reply is part of the purpose, and explain that use. If you want anonymous feedback, review the form's questions and settings rather than assuming that omitting a name makes every response anonymous.

A FEW MORE POSSIBILITIES

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YOUR WORDS. YOUR COLORS. YOUR NEXT GOOD THING.

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