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A READY-TO-MAKE-YOURS SURVEY

Brand personality survey template

Explore the human qualities people associate with your brand. This brand personality survey template helps you compare your intended voice with the impression customers actually receive.

Read the template guide
Use this template Free to customize. No code needed.

THE REAL THING. GO AHEAD, TRY IT.

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A LITTLE GUIDANCE

Make the most
of your next ask.

Questions to consider for your brand personality survey

Use these questions as suggestions when editing your copy. Keep the ones that fit your purpose and add any details your process needs.

  • Which three qualities best describe the brand?
  • How would you describe its tone of voice?
  • Which message or experience gave you that impression?

How to use the responses

Look for consistent descriptions and unexpected differences. Discuss the findings with the team responsible for messaging so the brand's voice reflects its intended audience and purpose.

How to customize and share this template

  1. Write down the decision the research should inform and define who can give relevant answers.
  2. Adapt the questions to the audience. Ask one thing at a time, use balanced choices, and offer a suitable way to say that a question does not apply.
  3. Try the survey with a small relevant group, fix confusing wording, and decide how you will review responses before sharing it more widely.

Make it yours with Youform

Choose the right question format

Combine choices, ratings, and open text to collect comparable answers and learn what you did not think to ask.

Adapt the research path

Use conditional logic to skip follow-ups that do not apply to a respondent's experience or earlier answer.

Work with your results

Review responses in Youform or connect Google Sheets to organize and analyze the answers using your own method.

Start free with unlimited forms and responses, subject to fair use. See Youform plans and features for the details.

Frequently asked questions

Is a brand personality survey a personality test for customers?
No. It asks about the character of a brand, such as whether it feels helpful, playful, or formal. It does not assess the respondent's personality.
Can I customize this survey template?
Yes. Choose Use this template to make your own copy in Youform. Edit the questions and colors, review the whole flow, then share a link or embed it on your website. See Youform plans for advanced features.
How do I avoid leading survey questions?
Ask about one topic at a time, use neutral wording, and avoid describing the answer you hope to receive. Balanced options and an appropriate not-applicable choice help respondents answer more accurately.
How many responses do I need for useful research?
It depends on the decision, the audience, and how participants are selected. A small group can reveal issues worth exploring, but it does not establish what a whole market thinks. Decide what conclusions your sample can support before reporting them.

A FEW MORE POSSIBILITIES

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